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Direct Marketing Manager

The Direct Marketing Manager assumes primary responsibility for implementing our direct mail marketing strategy. The Direct Marketing Manager works with the Marketing Director and the rest of the marketing team to ensure all marketing goals are met for the year.

  • Department: Marketing, Sales & Customer Service
  • Supervisor: Director of Marketing
  • Job type: Full-time
  • Working hours: 8:30 a.m. to 5:30 p.m. Monday through Friday
  • Location: Houston, TX

Duties:

  • Develop and maintain annual direct mail marketing plan.
  • Ensure all direct mail marketing campaigns are completed as planned.
  • Analyze performance of direct mail marketing campaigns and recommend improvements to marketing methods and strategies.
  • Keep all marketing materials updated to reflect current publication contents and selling strategies.
  • Lead development and design of new marketing pieces.
  • Create marketing materials to support efforts of sales team.
  • Proofread marketing pieces before final production.
  • Coordinate printing and mailing of all direct mail marketing efforts.
  • Participate on the marketing team in developing new ideas for reaching our target audience.

Qualifications:

  • Bachelor’s degree.
  • 3+ years experience in Direct Mail Marketing
  • Excellent oral and written communication skills.
  • Ability to work in a team environment and solicit input from coworkers in many departments.
  • Proficiency in MS Word, MS Excel, Adobe Illustrator, and Adobe Photoshop required.
  • Experience with design and printing methods a plus.